We believe in the power of imagination to make everyday families happier. Because a lot is at stake. More and more, children are forgetting how to create, to think, to explore, to connect. Over-scheduled, under-engaged, dulled by TV and video games, our kids are less and less able to amuse themselves, solve their own problems, or tell the difference between the character in the movie and the one trying to sell them cereal on TV. It's time someone said there's a better way. Someone like us. Someone like you. It's time that children and the adults who love them rely more on human beings for connection and guidance and entertainment instead of screens with shiny lights and buttons.

It's easy. All it takes is someone who cares. And a little imagination. Won't you join us? Kidorable delights both children and the adults who love them by transforming everyday, functional kids' accessories into objects that excite their imaginations and enrich their lives at play. From rainwear to backpacks to knitwear and towels, Kidorable speaks to the precious spirit of childhood.